Congratulations to Bill Giles of Stirling, SA, who has been drawn as the winner of the 2021 Cellar Dwellers “Passport Trail” competition, which was offered during Coonawarra’s Cellar Dweller month in July.
A time where international travel is off the cards for all Australians, and many a passport is stashed away, Coonawarra Wine Region gave its visitors a chance to gather stamps in a passport for a different kind during July.
For the duration of the month, visitors to Coonawarra were encouraged to visit at least 5 cellar doors, collecting a stamp on the Cellar Dwellers Passport Trail entry form as they progressed from one tasting room to the next. At the end of the July, all eligible entries went into the running to win a mixed half dozen of Coonawarra back vintage wines valued at over $200.
“The Passport Trail has always been a popular activity during the month, with the intent to reward those that take the time to visit 5 or more wineries”, said Heidi Eldridge, Coonawarra Vignerons Marketing & Events Officer.
“It’s a great way to encourage people to discover what is on offer in the region, whether it be on one single day of wine touring, over the course of a weekend or over the entire month. It adds another element of fun to the visitor experience”.
Over the course of July, Coonawarra Cellar Doors reportedly welcomed a pleasing number of visitors, despite SA’s snap lockdown shutting down the Cellar Dwellers festival for 7 days. “Notably, there was a significant number of Victorians who made the most of open borders to attend events and tastings that they were unable to attend in 2020 due to border closures. We also saw a high number or return visitors from regional SA and metropolitan Adelaide, many of whom discovered the event for the first time in 2020”.
BIll was notified of his prize via phone and was thrilled to have won. His wife stated that that the couple had traveled from the Adelaide Hills with their Son on the final weekend of Cellar Dwellers, utelising one of the South Australian Tourism Commissions ‘Great State’ Vouchers to explore Coonawarra under the guidance of local tour operators Coonawarra Experiences.
“We had a fabulous time in the region, staying in Beachport first then coming to Coonawarra for the weekend. We thoroughly enjoyed tasting the back vintage wines and collecting our stamps along the way to complete the passport”, Mrs Giles said.
Bill was one of almost 200 entrants to take part in the competition and looks forward to receiving his Coonawarra Wine prize pack.
Over 50 unique Cellar Door tastings and special events featured in the 2021 Cellar Dwellers programme, with 23 of the Coonawarra Vignerons member wineries involved in the passport trail offering museum tastings throughout the month of July.