Australian wine lovers can now buy mixed bundles of wine from the Coonawarra Wine Region online, directly from the region’s producers, packaged and sent from the region to their door.
The sudden announcement of South Australia’s Statewide 6 Day “circuit breaker” lockdown enforced the closure Coonawarra’s Cellar Doors, in what can already be described as a challenging year for the wine industry.
With ongoing border closures and national lockdown measures early in the year impacting Coonawarra cellar door operations, the regional association has sought to provide an additional avenue for its producers to sell their wine.
Coonawarra Vignerons earlier this month launched the new e-commerce store allowing wine lovers to purchase curated mixed packs of Coonawarra wine, featuring more than 20 Coonawarra wine labels.
Coonawarra Vignerons Acting Executive Office, Heidi Eldridge said that the purpose behind the store was not only to offer support to its association members but to make the wine from the region more accessible to consumers.
“Coonawarra is renowned for its Cabernet Sauvignon and well known for its reds in general. The intention behind the wine packs is to showcase the variety of world-class wines coming from the area, not just the red varieties, and to introduce consumers to some of our smaller producers whose brand’s may not be as well known in the market place.” Eldridge said.
“Coonawarra Wine region is home to over 30 wineries, so wine lovers are spoilt for choice when it comes to the range of wines available. Settling on just one producer can be difficult, which is where the idea behind the regional mixed pack came. What makes the store unique is that each pack includes either 6 or 12 individual wine brands in half dozen and dozen packs respectively.”
“It’s an opportunity for Australians to learn more about this region, surprising themselves with the breadths of the varieties it offers, allowing them to immerse themselves in the magic of Coonawarra without having to leave their homes” Eldridge said.
23 Coonawarra producers are currently involved in the collaboration, offering over 60 wines for inclusion in a series of mixed packs.
Owner and Winemaker of Patrick of Coonawarra, Luke Tocaciu is proud the Coonawarra community collaborated to create this project.
“We are a close-knit community here in Coonawarra and often work together in our winemaking and promotion of the region. It made sense for us to come together and collaborate in these regional wine packs to take a taste of Coonawarra out to the nation,” said Mr Tocaciu.
This special corner of the world, a half day drive from Adelaide and Melbourne, has captured the attention of visitors for decades, inspired by the stunning scenery, its Terra Rossa soil, the charm of its residents, and of course, exceptionally crafted wine and food.