The largest-ever international celebration of Australian wine was held at Vinexpo Hong Kong, Asia’s premier wine and spirits trade fair, for three days from Tuesday 29 to Thursday 31 May. Australia took centre stage as ‘Country of Honour’ at the 20th anniversary of Vinexpo, and a record 151 exhibitors showcased more than 225 Australian wine brands from 51 wine regions, including Coonawarra.
Why did Coonawarra attend Vinexpo in Hong Kong? Vinexpo announced that China wine consumption will grow by one-third to $US23 billion in the next five years.
On the Australian wine stand there were six regional bars and on-stand master classes focusing on the fabled Barossa Valley, Coonawarra, Margaret River, McLaren Vale, Orange and Yarra Valley.
Wine Australia’s design of the Australian area set our nation apart, a sentiment shared by many, as Rebecca Trotter of Blok Estate Coonawarra recognized, “The space was inviting, functional and on trend and there was an energy in the Australian area that was not felt anywhere else in the expo”. Colm Mooney of Page 2 of 3 Penley Estate echoed these comments saying, “The Coonawarra regional stand and masterclasses were great for the region.”
Olivia Nunn, Executive Officer of Coonawarra Vignerons said, “Coonawarra’s regional bar was a hype of activity over the three days, enabling us to introduce a number of countries, including Taiwan, Vietnam, Philippines, Malaysia, China, Singapore and Hong Kong to our wines from the following sevenparticipating wineries.”
Sean Murphy of Ladbroke Grove Wines said, “The regional bar and its funneling of people to various wineries based on tasting there was a great idea.” It was also of significant advantage having the individual wineries represented.
Kate Robinson of Parker Coonawarra Estate believed their attendance at Vinexpo was well worth it, “To have distributors taste latest releases and interact directly with the winemaker would not have been possible if they had not attended Vinexpo.”
Olivia Nunn, Executive Officer of Coonawarra Vignerons was pleased to see the event exceed expectations and to join forces with Australian wine regions to showcase Australian wines, MADE OUR WAY which was the theme generated by Wine Australia.
As Sherry Li of Hollick Estates highlighted “Vinexpo not only contributed to deeper communication between us and visitors, many meaningful activities were also held. As the host country this year, Australia featured major events at the exhibition for everyone to have a full understanding of Australia’s producing units and breeds, along with Langtons Classification Master Class, Penfolds White Wine Series Recommendation Master Class and Australian First Families of wine Master Class, etc. In addition, the wonderful events by other countries and regions also presented new opportunities for us to learn new things”.
Vinexpo Hong Kong was also a great opportunity for knowledge sharing, being exposed to the future trends and realities for wine marketing with our Australian peers and around the globe. “We had a chance to see how other regions of the world market their wines.” said Dennis Vice of Highbank Vineyards.
A highlight was the two Coonawarra masterclasses hosted by Jeremy Oliver. A terrific opportunity to share a little more about our region and world-class Cabernet. Sam Brand of Jim Brand Wines said that “The masterclasses were very well received and great exposure for the region.”
Coonawarra Wines are renowned for their ability to age exquisitely. And as Wine writer Jeremy Oliver explains to our Masterclass audience at Vinexpo Hong Kong, it is this ability that differentiates a GREAT wine from a good wine.
Posted by Coonawarra on Monday, 28 May 2018