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Growing Wine Exports – Two Day Export Plan Workshop

December 4, 2018 @ 9:30 am - December 5, 2018 @ 5:00 pm ACDT


In this two-day, hands-on workshop you will complete an export plan, undertake a phone hook-up with USA trade experts and enjoy a Chinese dining experience, where you will gain valuable insights into Chinese business practices.

The two-day Export Plan workshops will offer:
• a live video hook-up with Wine Australia’s USA team in-market
• a Chinese dining experience and insight into Chinese business practices
• expert advice on refining your market intent and wine offer
• a review of key market analysis, and
• the ins and outs of identifying and pitchingto importers and distributors and preparing
for a market visit.

In finalising your export plan, you will refine your market intent and wine offer, review key market analysis, assess your resourcing needs, evaluate and prepare for sales channels, plan your partner activation, review free-on-board (FOB) costs, complete a sales plan and estimate net revenue.

Please note: for most participants, attendance at the one-day Export Ready Session is a prerequisite to attending the two-day Export Plan Workshop.

See Growing Wine Exports at a glance (PDF) for an overview of the program.

Cost: $300 + GST
Location:  TBC
Registrations will open soon.


December 4, 2018 @ 9:30 am
December 5, 2018 @ 5:00 pm
Event Category:


Wine Australia
(08) 8228 2000.

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